A trademark and a company name are not just clever gimmicks-they carry responsibility and guarantee the quality of the product. MUST READ.īelow are key excerpts from the book that I found particularly insightful:ġ- 'I have always believed that a trademark is the life of an enterprise and that it must be protected boldly. The moment you pick up the book, whatever page it may be, you feel instantly teleported to a seat in front of the legendary Akio Morita narrating his and Sony's life to you.įinally- a good, exciting lecture on the Japanese way of doing business, on business ethics, and on Japan. It also gives an insight into the lives and homes of the common Japanese people, their preferences, their beliefs.

This is almost the history of Japan from pre-WWII era to the present, running parallel to the story of SONY itself. This book is probably the best lecture on management and entrepreneurship that you could ever probably get. He talks about all things Japanese, and all things American- and attempts to distinctly mark the difference between them. It gives an insight into how the Japanese way of doing business, along with a burning passion to conquer the marketplace and the vision of producing the highest quality products in the world grew Sony into the most respected multinational corporation in Japan and worldwide, and allowed it to become the first real Japanese company which cut across regional and international barriers and vanquished foreign competition.Īkio Morita's style of writing is conversation style. This book is the story of Sony's legend, told in the words of its most famous co-founder himself. This is where Apple drew inspiration from Sony's Walkman, an inspiration which culminated in the first iPOD. Apple still does, in fact.īoth companies were leaders in 'personal technology'. And I joined Steve Jobs and many more from the Akio Morita fan club.ĭid you know that he was such a sensation that Steve Jobs wanted to build Apple to be like Sony? Here are the similarities- Both Apple and Sony had a reputation of creating perfectly crafted consumer products which conquer the marketplace.

Made in Japan by Akio Morita